Translations:Uhlmann's Eterno/8/en

In the early 30s the company changed its name in Industria Reclame L. Uhlmann moving the seat from Via Moscova 14 to Via Piave 7. During this period the company established itself in the production of objects and writing instruments customized for advertising purposes, promoted through illustrated catalogs. The range of customizable items was very extensive and included poor quality pens, probably coming from Germany. To these however was added a good quality production, marked Uhlmann's Eterno or only Eterno, with button filler celluloid Flat top models, clear imitation of the Duofold.